Where the Open Road Meets Red Rock Country
Long before riders reach Uptown Sedona, the journey has already become part of the story.
It begins with the winding curves of State Route 89A through Oak Creek Canyon, where towering cliffs, pine forests and sweeping views gradually give way to Sedona’s iconic red rock landscape. Every mile invites you to slow down, take in the scenery and appreciate why this stretch of road is considered one of Arizona’s most unforgettable rides.
At the end of that journey, many riders make one more stop: Sedona Harley-Davidson at Sedona Center.
Whether you’ve spent the day carving through canyon roads or simply admire the spirit of Harley-Davidson, the shop offers more than apparel and collectibles. It celebrates the freedom, adventure and sense of community that have defined the brand for generations.
More than a Motorcycle Store
For many visitors, Sedona Harley-Davidson has become part of the tradition of visiting Sedona itself.
Inside, you’ll find a thoughtfully curated collection of Harley-Davidson apparel, riding gear, accessories and gifts, along with exclusive Sedona merchandise that can’t be found anywhere else. From classic T-shirts and hats to jackets, glassware and keepsakes, each item offers a reminder of both the journey and the destination.
Even visitors who don’t ride often find themselves browsing the shelves. There’s an undeniable appeal to the craftsmanship, heritage and unmistakable style that have made Harley-Davidson an American icon.
A Souvenir You’ll Actually Use
The best souvenirs are the ones that become part of everyday life. A favorite T-shirt. A coffee mug that brings back memories of vacation each morning. A leather accessory that picks up a little more character with every trip. At Sedona Harley-Davidson, visitors often leave with something they’ll continue enjoying long after the red rocks are in the rearview mirror.
The shop is also a destination for Harley collectors who travel from dealership to dealership collecting the brand’s signature poker chips. Featuring Sedona’s iconic landscape, the local chip has become a prized addition to collections across the country—a small keepsake that represents one unforgettable stop along the journey.
The Perfect Stop in Uptown Sedona
After browsing the shop, spend a little more time discovering everything Sedona Center has to offer. Enjoy lunch or dinner at one of four restaurants, cool off with a scoop from Sabrina’s Gourmet Ice Cream, browse local boutiques or climb aboard the Sedona Trolley to experience the red rocks from a new perspective.
Because the best road trips aren’t measured only by the miles you travel. They’re remembered for the places you discover along the way.
And in Sedona, this is one stop that’s worth making.
Find Sedona Harley-Davidson at the upper level of Sinagua Plaza at Sedona Center. Hours are 10 a.m. to 6 p.m. Tuesday to Sunday, closed Monday. Call 928-204-0020 for more information.